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Posts from Heddels for 01/05/2023
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By James Smith on Jan 05, 2023 12:01 am
Heritage-inspired knitwear is not a rarity anymore – most of us ’round these parts have dived into the sea of sweatshirts out there or taken a dip in loopwheel lake. Don’t get me wrong, folks, this is a great thing, but it makes for a tough market to break into if you’re a brand looking to specialize in the field. It takes a special brand to stand out, a brand like Loop & Weft.
Founded in 2011 by Ryota Seguchi, Loop & Weft is a young brand in the scheme of things, but it’s a young brand that uses a recipe of old knitting machines and old construction techniques to produce a charming line of cotton and wool knitwear. With each piece crafted by Japanese artisans (shukonin), Loop & Weft’s considered garments have added an extra flavor to the heritage scene, but they have a point of difference that sets them apart from other makers in the space, and that is the use of the Tompkins knitting machine.
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