- Heddels
- Posts
- Fade Friday – Naked & Famous Rainbow Core (15 months, 1 soak)
Fade Friday – Naked & Famous Rainbow Core (15 months, 1 soak)
/ Fade Friday /
Fade Friday – Naked & Famous Rainbow Core (15 months, 1 soak)
Without question, Naked & Famous is the Willy Wonka of the denim world. Beyond their more-affordable selvedge standards, the company has experimented with a whole manner of different ideas, be it cashmere denim, mixed twill, scratch ‘n’ sniff denim, or their famous 40 oz. behemoths.
Keeping up with their practice of introducing different color weft yarns, or ‘cores’ to their fabrics, Naked & Famous released the Rainbow Core denim back in 2013. Rather than have the core of the denim be monochromatic, this one sports a color spectrum as dynamic as possible.
But who would have the cajones to wear such an outlandish garment and see it through a proper evolution? Cue Reddit user and Heddels reader, Vertizaq. After 15 months of wear, his Rainbow Cores have only seen one soak — due to a “mayonnaise mishap” — and the results, love them or hate them, are undeniably stunning, showing the kind of denim-based innovation that the mad folk over at Naked & Famous are well, famous for.
/ Latest News /
Heddels Founder Nick Coe and Partner/Managing Editor David Shuck feature on the latest episode of the Jeansland Podcast. Hosted by Andrew Olah — industry veteran and founder of the Kingpins Show — Jeansland is a podcast about “the ecosystem in which jeans live”, where Andrew aims to talk to brands, consumers, factory workers, factory owners, and basically anyone that contributes to the denim universe.
With Heddels being built on a foundation of raw denim (we began in 2011 under the name “Rawr Denim“), Andrew took the time to talk with the Heddels leadership about our philosophy of buying less, buying better, owning things you want to use forever, the development of Heddels, ethical sourcing and considerations, what it means to produce well-made goods, and much more.
Listen over at Jeansland or on your chosen podcast provider.
/ New Releases /
Sure, Sukajans are great and all, but between fielding inquiries about when and where you served and the burden of wearing something so fragile and scarce has us wishing for a more wearable feat of stitched art. Thankfully, The Flat Head delivers just that on a heavyweight loop-wheeled t-shirt, made on vintage 1960s loopwheel machines.
As a more casual, yet equally impressive riff, the shirt itself features a 3-D foam print which successfully mimics the signature embroidered style we’ve all grown to love from the wartime souvenirs. And what is the print, you might ask? Well, it’s a classic eagle motif, of course! Featured in blue or black, act now before this unique piece of dream vintage flies the coop forever.
Available for $147 from Brooklyn Clothing.
Gold and silver will always sit at the top of Mount Precious, but when it comes to accessible, rugged patina, brass is a champion with a low cost of entry.
Enter Cause And Effect, a maker out of Asheville, SC. Their Thick Brace Dinged Bracelet keeps it simple with its solid composition and, of course, its textured surface. Serving as a reminder that this piece was made from start to finish by artisan/craftsman Billy Moore, the dinged pattern is a result of being hand-hammered. Not only does this provide an interesting way to break up accessories on your wrist, but it also means every bracelet is unique. Adjustable in its design and fashioned from brass, pair it with your favorite jeans and let the patina party begin.
Available for $85 from Vestis.
Once you’ve crossed into the land of loopwheel, it’s hard to go back. The way it drapes, the way it ages, the way it feels — there’s a reason we have called it the ‘selvedge of knitwear’. And despite the uptick in production of loopwheeled cotton goods, not many brands are offering the same level of choice as Allevol.
Founded in 2005 and based in London, Allevol produces garments in the UK and Japan, with its range of loopwheeled cotton garb being manufactured in the latter. Sweats, Joggers, Quarter Zips, Allevol’s loopwheel collection is expansive, but it’s their Heavy Duty Tees that come in the most flavours.
Short sleeve, long sleeve, pocket, pocketless, Allevol’s Heavy-Duty Tees are just the thing to bolster your arsenal of loopwheel basics. All feature a one-piece body with no side seams and a bound crew neck collar with triple needle reinforcements, compositional boons that will help these tees hold their shape through countless wears. Pair those features with high-quality heavyweight loopwheel cotton — mindfully woven on low-output vintage machines using thick, ring-spun American cotton yarns — and you have an end-tier basic that’s as handsome as it is sturdy.
In terms of fit, Allevol’s Heavy-Duty Tees are short and boxy with a snug neckline. The Longsleeves have gently tapered sleeves that run a tad short compared to other brands, but this tidies up the silhouette as there is no sleeve stacking. If you have super-long arms or torso, sizing up would be advisable.
If your cotton snobbery has reached a point of no return, each variant of Allevol’s Heavy-Duty Tee comes in Grey, Black. Navy, or White.
Available at Clutch Cafe from $78.
The Bateau 2-Eye Moc from Division Road and EasyMoc amplifies tried and true New England traditions with a rugged yet style-savvy take on an enduring silhouette.
The unlined upper is made from undyed Natural Chromexcel, complete with handsewn florishes that remind us that this partnership takes footwear construction seriously. Set atop a leather comfort footbed, a veg-tanned leather midsole, and a Vibram 2062 Olympic Outsole sandwich, you don’t have to choose comfort or fashion when it comes to this 2-Eye. In fact, with its subtle lugged design, you can build up the patina while traversing just about any landscape. On or off road.
Featuring a slew of craftsperson-centric detailing like a Blake-welted midsole & stitched outsole, and its true moccasin construction, you can’t do better when it comes to balancing form + function in the classic New England tradition.
Available for $365 from Division Road.
/ Weekly Rundown /
Taiga Takahashi: Future through the Past – Division Road, Inc.
Photo Essay: Moods & Colors of Svalbard and the High Arctic – Field Mag
The Unlined Suede Edit – VIBERG
On Set at 3sixteen’s FW25 Lookbook Shoot – 3sixteen
The Lessons I Learned When My Rolex Was Stolen at Gunpoint – Gents Cafe
HAVEN Fall 2025: Exploration and Introspection – HAVEN
How To Measure Your Foot – Crown Northampton
What did you think of today's newsletter? |